Acer Acer wanted to tease the launch of a new gaming computer the "Predator". They wanted a one-of-a-kind experience that no one had ever seen before.
To achieve this unique interactive experience, we displayed the Predator above a pool of ferrofluid, an exotic liquid that forms sharp “spikes” when affected by a magnet. A sign reading “Ask and the Predator will answer” invited guests to speak into a microphone in front of the Predator display, turning the vocalizations into magnetic charges which brought the ferrofluid to life beneath the display.
The ferrofluid was control by 43 magnets on 43 motors and adding to the effect, the ferrofluid spikes were then captured by 4K cameras and fed into 16, 4K monitors that surrounded the audience, displaying an immediate visualization of the participants’ voices.