Reebok Easytones - A walking shoe with built-in instability pods that tone your legs and butt while you walk.
Reebok - Idea (2/4)
"Exercise is everywhere" is a 360 advertising campaign and a product/application to be used with the Reebok EasyTones. "Exercise is everywhere" promotes using everyday life as your personal gym. Instead of taking metro why not walk to work. The Reeboot website allows you to take aerobics and yoga classes online with your Facebook friends. Put on your Easytones and take your Reeboot Pedometer and track all your steps. You can then donate your steps to your favorite charity.
Reebok - Case study (3/4)
Reebok - Credits (4/4)
This Project was created for the "6x10 Project" a Collaboration between:
Creative - Daniel Dominguez
Creative - Andreas Kleiner